Questions?
Straight answers.

Software, not a marketplace. You get your own storefront at your-shop.shoppa.uk, connected to your own Stripe account, with your own customer list. We charge a flat monthly fee for the software — we take 0% of your sales and we never hold your money.

UK-based sellers. Storefronts price in pounds, subscriptions bill in GBP, the VAT tooling assumes UK rules, and you'll need a UK Stripe account to take payments. If that's you, you're in.

Most shops are presentable in about ten minutes. Signup takes one form (no card needed for the 14-day trial), then our 13-step builder walks you through designing the shop like a character creator — hero style, palette, typography, layout — with a live preview redrawing next to you the whole way.

No. Every design decision is a picker, not a stylesheet — and if you can't find the words, the built-in AI will draft your product descriptions, your About page, even your newsletter. You just approve and tweak.

On Stripe's schedule, straight to your bank — usually next-business-day in the UK once your Stripe account is verified. Payments go customer → your Stripe → your bank. There is no shoppa balance, no payout button, no waiting on us — structurally, we can't touch the money.

0%. Your only costs are your flat monthly subscription and Stripe's own card-processing fees (1.5% + 20p for standard UK cards at the time of writing — that's Stripe's charge, not ours, and you'd pay it with any provider).

Refund the customer from your own Stripe dashboard like any Stripe merchant. shoppa picks the refund up automatically — Stripe notifies us with a cryptographically signed event and the order flips to Refunded in your dashboard within seconds, so your records and reports stay accurate without any double entry.

Orders generate proper UK-VAT-aware PDF invoices, per-product VAT rates are supported, and your own subscription receipts itemise VAT too. Your accountant will not hate us.

Tokens are the credit that powers the platform's AI features and marketing sends. Every plan includes a monthly allowance — 500 on Trial, 500 on Basic, 5,000 on Pro — granted automatically each billing month. Unused tokens roll over. They're for platform features, not a cryptocurrency, and they never expire while your account is active.

Everything transactional — order confirmations, receipts, password resets, tracking updates — is free and unmetered. Tokens only ever pay for the optional AI features and marketing broadcasts you choose to run.

Nothing breaks, ever. The storefront assistant politely tells customers it's taking a break and points them to your contact page. A newsletter campaign checks your balance before sending and refuses cleanly rather than half-sending to your list. Transactional emails are unaffected. Top up whenever you like, or wait for next month's grant.

Yes — top-up packs from your dashboard, with bigger packs earning bonus tokens: £10 → 1,000 · £25 → 3,000 (+20%) · £50 → 7,000 (+40%) · £100 → 16,000 (+60%). Every purchase gets a proper VAT receipt.

Pixel is the AI helper you design during onboarding — skin, hair, outfit, personality, name, the lot. Every plan gets Pixel as a dashboard co-pilot. On Pro (and during your trial, which previews Pro), Pixel also goes live on your storefront, answering customer questions using shop knowledge you control — you write its briefing, so it only knows what you want it to know.

You connect your own AliExpress account, then search and import products — variants, images and cost prices included — straight into your catalogue with your own margin on top.

When a customer orders, fulfilment is one click: we place the AliExpress order with the customer's delivery address, let you pick the shipping line, and sync tracking numbers back to the order automatically. You can also re-sync an item's cost price any time to check your margin is still healthy.

Same idea, CJ flavour: search the CJ catalogue, import with variants and ship-from options, and when orders come in, place and pay for the CJ order from your CJ balance without ever leaving your dashboard. Un-placed orders can be cancelled vendor-side with one click.

Yes. Export your products as CSV from Shopify and upload it to shoppa — the import runs in the background, brings variants with it, re-hosts your images, and is smart about re-runs (existing products are updated by SKU rather than duplicated). You'll get a per-item log of exactly what happened.

10 on Trial, 100 on Basic, unlimited on Pro. The limits are enforced consistently everywhere — manual adds, AliExpress and CJ imports, and CSV migrations all count the same — and bulk imports skip over-limit items with a clear message instead of failing silently.

All the transactional plumbing, automatically and free: order confirmations, payment receipts, shipping and tracking updates, password resets, account verifications. They're dressed in your shop's name and brand colours, and every link points at your storefront — your customers see your brand, not ours.

Replies go to your support email — the address you set in your shop settings, which also appears in your storefront footer. Customers can also message you through the built-in storefront contact flow, which lands in your unified dashboard inbox.

Built in. Your storefront can collect subscribers (there's a newsletter-ready footer style), campaigns cost 1 token per recipient, and the AI will draft the whole thing from a one-line prompt for 10 tokens. Every send automatically includes a one-click, per-recipient unsubscribe link, so you stay on the right side of UK marketing rules without thinking about it.

Your secret key is sealed with AES-256-GCM encryption before it touches our database, is never written to logs, and is never sent back to a browser. Order events from Stripe are cryptographically signature-checked before we act on them — and we configure that webhook in your Stripe account automatically, so there's nothing for you to misconfigure.

Authenticator-app two-factor login with single-use recovery codes, passwords hashed with cost-12 bcrypt, brute-force rate limiting on every login surface, and CSRF protection on every form on the platform. None of it is gated behind a higher plan — every shop gets all of it.

You do. Customer accounts are scoped to your shop alone — another seller on the platform can't see or reach your list, and login sessions are bound to your shop's own domain. GDPR consent is recorded with a timestamp at signup, and customers get self-serve unsubscribe on every marketing send.

Nothing dramatic. You get a 14-day grace window after the trial expires — your shop stays live while you pick a plan. If you don't, the storefront pauses (it shows a "store closed" page) but nothing is deleted; subscribe and everything comes straight back.

Yes — and your shop stays live to the end of the period you've paid for, plus the same 14-day grace window to change your mind. No exit fees, no data hostage-taking.

The full list of things you can ever pay us: your flat monthly subscription, and optional token top-ups if you out-run your included allowance. That's it. Stripe's card-processing fees are paid to Stripe, as they would be anywhere.