Pricing
One flat fee.
One flat fee.
Yours forever.
We don't take a percentage. We don't add a transaction fee on top. We don't lock features behind a fourth tier you didn't see at signup.
Trial
Try the whole platform before you commit.
£0/14 days
No card required
- Everything in Pro for 14 days
- Up to 10 products
- Subdomain (your-shop.shoppa.uk)
- Email support
Basic
For shops finding their feet.
£19/month
Or £190/year (save £38)
- Up to 100 products
- Subdomain (your-shop.shoppa.uk)
- Your own Stripe — keep 100%
- UK VAT-ready invoicing
- AliExpress + CJ integrations
- Customer messaging
- Design your AI shop assistant
- 500 AI tokens / month
- Email support
Pro
For shops scaling up.
£49/month
Or £490/year (save £98)
- Unlimited products
- AI shop assistant live on your storefront
- 5,000 AI tokens / month
- Remove "powered by shoppa" branding
- Priority support
- Everything in Basic
Compare every feature
Everything you'd want to know, all in one place.
| Trial | Basic | Pro | |
|---|---|---|---|
| Storefront | |||
| Products | 10 | 100 | Unlimited |
| Subdomain (your-shop.shoppa.uk) | ✓ | ✓ | ✓ |
| Customise theme & colours | ✓ | ✓ | ✓ |
| "Powered by shoppa" footer | shown | shown | removable |
| Payments & tax | |||
| Your own Stripe account (keep 100%) | ✓ | ✓ | ✓ |
| Platform commission | 0% | 0% | 0% |
| UK VAT-ready order_items | ✓ | ✓ | ✓ |
| Sequential HMRC invoice numbers | ✓ | ✓ | ✓ |
| Sourcing & fulfilment | |||
| AliExpress dropship integration | ✓ | ✓ | ✓ |
| CJ Dropshipping integration | ✓ | ✓ | ✓ |
| Per-zone shipping rates | ✓ | ✓ | ✓ |
| Daily sales cap (anti-fraud) | ✓ | ✓ | ✓ |
| Customer experience | |||
| Customer messaging inbox | ✓ | ✓ | ✓ |
| Disputes & complaint log | ✓ | ✓ | ✓ |
| AI shop assistant | |||
| Design & preview your pixel assistant | ✓ | ✓ | ✓ |
| Go live on your storefront | ✓ | — | ✓ |
| Monthly AI tokens included | 500 | 500 | 5,000 |
| Support | |||
| Email support | ✓ | ✓ | ✓ |
| Priority support | — | — | ✓ |
| Onboarding session | — | — | ✓ |
Frequently asked questions
Do you really take 0% of my sales?
Yes. Every customer payment goes directly into your own Stripe
account at checkout. We're software — we charge you a flat
monthly fee for using the platform, the same way Adobe charges
for Photoshop. We never see, hold, or take a percentage of
your sales.
What about Stripe's processing fees?
Stripe charges their standard rate (1.5% + 20p for UK
cards). That goes to Stripe, not us. We don't add anything on
top.
Do I need to be VAT-registered to sell?
No. Most small UK shops aren't VAT-registered until they hit
HMRC's turnover threshold. The platform supports both
VAT-registered and non-registered sellers — if you're
registered, we capture the rate at sale time so your records
are HMRC-compliant.
Can I switch from Shopify / Etsy / WooCommerce?
Yes — and you'll keep more of every sale. There's no migration
tool yet for product imports, but you can copy products across
manually or use a CSV. We'll be adding bulk-import tools as
the platform grows.
What happens if I cancel?
Cancel any time from your dashboard. Your store stays live
until the end of your current billing period, then goes into
a 14-day grace state where you can still log in to export
your data. After that the storefront is suspended (returns a
"store closed" page) but your data is retained for 90 days
in case you reactivate.
Why is this cheaper than Shopify?
We're a smaller, focused product. We don't run app stores,
marketing budgets, or hold customer money. The whole stack
is leaner — and we pass that on instead of pocketing it.
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