Every vendor tool,
in one place.

Accent + secondary colours

Pick from curated presets or paste any hex. Updates the storefront, buttons, links, and email accents at once.

Typography pairs

Modern, serif and monospace pairings. Headlines + body chosen together so nothing clashes.

5 hero styles

Image overlay, split, video, minimal or gradient. Switch any time without losing your content.

4 card styles

Minimal, bordered, shadowed, magazine. Each restyles the entire product grid in one click.

Layout density

Compact, comfortable or spacious — controls spacing across the whole storefront simultaneously.

Drag-to-reorder sections

Hero, about, products, reviews, social — rearrange or hide any section without touching markup.

Featured product pin

Hero-place a single product up top. Great for new launches, bestsellers, or limited drops.

About + bio + image

A short hero bio (300 chars) and a long About (2,000 chars) with a 4:5 portrait image of you or your studio.

Social links

Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest, website, email — all in the footer + about.

Footer layouts

Minimal, columns, or full-newsletter footer. Pick the one that matches how chatty you want to be.

"Love" buttons

Optional heart button on every product. Turn on if it suits the vibe, off if it doesn't.

Newsletter signup

Inline storefront signup that funnels straight into your newsletter subscriber list.

Variants + inventory

Sizes, colours, finishes — each with its own SKU, price, stock count, and per-variant shipping rule.

Multi-image upload

Drop in as many product photos as you like. First image is the gallery hero, rest sit in the lightbox.

Custom categories

Pick from standard categories or type your own. Customers filter the storefront by them automatically.

AI title rewriter

One click rewrites a clunky supplier title into something that reads like a real shop wrote it. Token-metered.

AI description generator

Drafts a benefit-led product description from the title, category and a couple of bullet points. You stay the editor.

AliExpress integration

Connect your AliExpress account, search supplier products, and import variants + cost + recommended markup in one tap.

CJ Dropshipping integration

Same flow for the CJ network. Order placement, address confirmation and tracking are all handled inside shoppa.

Supplier sync

Refresh supplier prices and variants in a single click so a price hike never blindsides you on margin.

Shopify CSV import

Drop in the products.csv Shopify already exports. Multi-step preview, row-level validation, live progress.

Draft & published states

Stage products in draft, polish them off-storefront, then publish when you're ready. No accidental launches.

Low-stock + out-of-stock

Visual badges on the grid when stock drops. Dashboard counts both so nothing slips through.

Soft-delete archive

"Deleting" a product archives it instead — your history stays intact, but the grid stays clean.

Filterable order list

Paginated, sortable, status-filtered. Find that one paid-but-unshipped order from three weeks ago in seconds.

Status flow

Paid → processing → shipped → delivered. Each step emails the customer automatically.

Tracking + carrier

Add the courier and tracking number; the system emails the customer a "your order's on its way" with the link.

Custom customer email

Compose a personal note straight from the order detail page when you need to say more than a status change.

VAT-ready PDF invoices

Sequential HMRC-compliant invoice numbers, line-item VAT, downloadable on demand from every order.

Cancellation flow

Customers can request a cancel before dispatch. You approve or deny inside the order, no email tennis.

Proactive refunds

Refund a shipped or delivered item without forcing the customer to open a formal dispute. Goodwill gesture, on tap.

Dispute timeline

If a customer escalates, you get a clean threaded view of every message, decision, and refund along the way.

Order timeline

A timestamped history of every status change, message and payment event — useful when something gets weird.

Unified inbox

Customer messages and platform support tickets share one screen with separate tabs and unread counts.

Threaded conversations

Every customer enquiry is a thread — no losing context three replies in, no manually quoting old messages.

Live unread counts

Inbox badge updates live across every dashboard page. You always know the size of your pile.

Order context attached

If a customer messages about an order, the thread shows the order summary alongside so you don't need to alt-tab.

Support tickets, same place

Need help from shoppa.uk? Open a ticket from the same inbox. Same threading, same unread counts.

Spam & rate protection

Bursts of identical replies are throttled at the platform level so a runaway script can't get you blocked.

In-app notification feed

Paginated feed of every event: orders, messages, status changes, disputes — with read state and one-click dismiss.

Order shipped + delivered

Auto-fired notifications and customer emails when an order's status crosses the shipped or delivered line.

Restock alerts

When stock goes 0 → positive, anyone who registered interest gets emailed automatically.

Dedicated notification email

Send alerts to an email different from your login (verified separately) so personal and shop traffic stay split.

Status-change emails

Every state in the order flow has a templated email that goes out automatically when you change the status.

Newsletter compose + AI draft

Write a subject + body, or generate a first draft with AI. Token-metered, sent from your verified address.

Schedule sends

Pick a time, queue the send. The history tab shows recipient count and tokens spent for every send.

Subscriber management

Active vs unsubscribed counts, CSV download, manual remove — your list, your records.

Send rate limits

Built-in throttling on customer emails and newsletter sends so a misconfigured loop can't burn your sender reputation.

Name + personality

Pick a name, then a personality — cheerful, professional, witty or calm. Sets the tone of every reply.

Full character creator

8 skin tones, 8 hair colours × 5 styles, custom shirt colour, 6 eye colours, 6 free accessories. Live SVG preview.

Cosmetic shop

Premium hats, eyewear, outfits, auras and animations — equip per slot, swap any time.

Brain tab

Write the context Pixel uses to answer customers — shipping policies, materials, return window, anything you get asked twice.

Quick-action chips

Pre-set storefront buttons ("Track my order", "Returns", "Sizing help") your customers can tap instead of typing.

Insights tab

A log of every question customers asked Pixel and the sentiment of each thread. Closest thing to free user research.

Backend helper (free)

Pixel in your dashboard is always free — gentle nudges, tips, and the occasional dad joke. No tokens consumed.

Storefront mode (opt-in)

Turn Pixel on for customers too. Token-metered per reply, off by default, fully under your control.

Stripe BYOG

Connect your own Stripe public + secret keys. Customer money lands in your account, never ours. 0% platform commission.

Encrypted webhook secret

Webhook secret stored encrypted at rest. Stripe verification status surfaced live in your settings page.

Multi-zone shipping

Build zones from countries, set a flat rate and a free-shipping threshold for each. Persisted as clean JSON.

UK VAT-ready invoicing

Sequential HMRC-compliant numbers, captured-at-sale VAT rates, downloadable on demand from every order.

Token wallet

Buy token packs via Stripe Checkout, see balance + ledger live, get a low-balance warning before AI features fail.

Transaction ledger

Last 50 wallet movements with timestamps, costs and reasons — so AI spend is fully traceable.

Pending purchase recovery

Half-finished Stripe Checkouts are picked back up automatically when you return to the wallet page.

Stripe billing portal

Cancel, change card, switch plan — all inside Stripe's own portal, surfaced from your billing page.

Subscription status

Active, past-due, cancelled, trial countdown, grace window — all surfaced so you're never surprised.

Staff access delegation

Approve employees for store access without giving them your password. Approve/deny per request, see the history.

Store lock mode

Flip a switch and your storefront goes read-only with a custom message ("on holiday until the 14th"). No accidental orders.

Public / private toggle

Hide the entire storefront from the public web while you set things up. Flip back on when ready.

Dashboard KPIs

Active products, low stock, out of stock, gross revenue, pending orders, unread messages, disputes — all on one screen.

Recent orders

A live list of the most recent orders with customer name + total. Click straight through to the order detail.

Integration status pills

Stripe BYOG, AliExpress, CJ — green/red pills on the dashboard tell you what's connected at a glance.

Showcase opt-in

Choose whether your shop appears on the public /vendors gallery. A free traffic source when you want it, invisible when you don't.

Vendor → platform support

Open a ticket with shoppa.uk straight from the dashboard. Category, priority, threaded replies, no email merry-go-round.